I feel like that's a comment that people seems to be missing a lot when they complain that four songs keep being released before the album is out.
No one is forcing you to listen to the songs before the album is out, but the option is there you want to and it's up to you to assume the responsibility on how it would affect your personal experiences when listening to the album when it officially comes out.
AB, on the other hand, they have to find ways to maximize marketing the hype before the album is out with the resources they have, in these crazy times, and they feel this is the best route for them with all the data at their disposal that we, the fans, don't have an clear eye on.